Heritage oral-care brand · Prime Day 2026
ROAS 0.5 → 3.2
Toothpaste ROAS year over year on Prime Big Deal Days. Brand sales grew 23% on last year’s event, against a market average of 8.5%.
RETAIL MEDIA & MARKETPLACE CONSULTANT · Bengaluru, KA
7+ years running Amazon Ads and retail media, including two years inside Amazon Ads managing accounts like L’Oréal Paris US. Today I plan, run and report on campaigns across Amazon, Walmart, Target, Kroger, Noon,Chewy and InstaCart for food, health, beauty, pet and home brands.
Current client brands are described by category to respect confidentiality. Full details are available on a call.
Heritage oral-care brand · Prime Day 2026
Toothpaste ROAS year over year on Prime Big Deal Days. Brand sales grew 23% on last year’s event, against a market average of 8.5%.
Kids’ oral-care line · Prime Day 2026
Event ad sales on Prime Big Deal Days, compared with the same event last year.
Restoration equipment brand · Audit
on $69K in Sponsored Brands sales. An account audit found discontinued and out-of-stock products still absorbing spend, and led to a rebuilt plan around active products.
Organic condiment brand · Search strategy
Segmented a year of Search Query Performance data into defend, harvest, conquest and fix-the-listing groups, so new budget goes to the terms that actually drive purchases.
Zoetis (animal health) · 2024
delivered through targeted upselling and cross-selling campaigns.
Spin Master · Onboarding
onboarded onto an advertising platform to accelerate ad sales and brand growth.
Sponsored Products, Brands and Display, plus DSP. Day-to-day bids, budgets, search-term harvesting and negatives.
A clear look at where spend is wasted and what to fix first, ending in a short, prioritized action plan.
Monthly and quarterly budgets grounded in past data, including uplift for Prime Day, Prime Big Deal Days and holiday peaks.
Keyword research, campaign structure (auto, defensive, incremental) and a budget split to build sales velocity from day one.
Search Query Performance analysis, branded defense and competitor conquesting, and listing fixes when clicks aren’t converting.
Walmart, Target, Kroger, Chewy, Instamart and Citrus, with Google Ads to drive traffic from off-marketplace.
Monthly and event reports in plain language, with dashboards in Power BI, Tableau or Excel.
Remarketing to past buyers of replenishable products to convert one-time customers into subscribers.
Runs Amazon Ads for a portfolio of food, oral-care, OTC health and restoration-equipment brands: monthly budgets and media plans, Prime Day planning and reporting, account audits, product launches and search-query strategy.
Owned advertising strategy across Amazon, Walmart, Target, Citrus, Kroger, Chewy and Instamart for 50+ brands (~$343K monthly budget). Lifted ROAS from 2.8x to 7.6x in a quarter, generating $2.6M in revenue, and worked with product and engineering on platform improvements.
Managed premium advertisers including L’Oréal US, Puma, Adidas, Philips US, Newell and P&G US. Account Strategist for L’Oréal Paris US ($54MM ad spend, Jan–Jun 2022), and grew emerging accounts such as Amazon Fresh.
Domain expert for advertising operations and programmatic buying; trained teammates on targeting and troubleshooting.
Investigated fraud patterns to protect marketplace integrity.
Amazon Ads (SP, SB, SD, DSP) · Walmart · Target · Kroger · Chewy · Instamart · Citrus · Noon
Intentwise · AdLabs · Power BI · Tableau · Google Analytics ·
Send me a note about your brand and goals. I’ll reply with a few first observations and how I’d approach your account.